Delivering the Sale

Amir Landsman has a great deal of experience in negotiating sales agreements with current and prospective clients in a number of different industries. However, his talent for negotiating the right deal may have its roots in his military service with the Israel Defense Forces (IDF). As a member of the elite IDF equivalents of the U.S. Navy SEALs, he was given advanced training in a wide array of military and martial arts to ensure that he could perform his duties effectively in combat and reconnaissance situations. One of the most critical skills acquired during these training sessions was the ability to read situations quickly and to respond to them effectively in real time. In the sales and marketing field, this ability can make the difference between a successful sale and a blown opportunity.

Especially in the business-to-business (B2B) marketing arena, it is critical to understand the needs and values of potential clients before approaching them to make a sale. In military terms, this would be the equivalent of scoping out the situation before moving troops into place. Failing to understand the terrain and the existing situation can lead to failures and losses in the commercial marketplace.

Landsman’s exceptional powers of perception allow him to identify win-win scenarios that benefit prospective clients while making his corporate enterprises more profitable. By finding mutually beneficial solutions for their companies and their customers, he and other sales professionals can enjoy a greater degree of success in closing sales and generating profits in the retail and wholesale marketplaces.