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How to Manage Cash-Flow Concerns

Maintaining liquidity is a critical issue for many of Amir Landsman’s commercial and small-business clientele. Positive cash flow and steady revenue streams can provide added stability for companies in the competitive marketplace. A number of strategies can provide improved financial results for companies in the current economic climate. Here are two of the most successful methods for ensuring adequate cash on hand for everyday expenses and emergencies in the small-business world.

Maintain Clear Lines of Credit

For companies with an established and clean credit history, obtaining open lines of credit with financial institutions can be a solid way to maintain positive cash-flow conditions within a small business. Companies can draw on these funds as needed and can repay the borrowed money over time to manage financial emergencies more effectively.

Factoring

Small businesses with less-than-perfect credit can often take advantage of factoring arrangements that allow the sale of future payments on contracts for immediate cash on hand. Factoring companies collect the funds due and retain a percentage of the profits to cover their costs. Because the risk assessments for these arrangements are based on the creditworthiness of the company’s clientele rather than the company itself, small businesses that have experienced serious credit problems in the past may still be able to qualify and obtain funding through factoring companies.

Companies can also improve their liquidity and cash flow by increasing revenues and retaining a portion of profits as an emergency source of funding. By exploring all avenues for enhancing cash flow, small- to mid-sized businesses can create a more favorable financial environment for their ongoing operations.



Realistic Financial Solutions for Small Business Challenges

Amir Landsman’s realistic approach to assisting small business owners with their cash-flow problems has proven beneficial for many repeat customers of this qualified financial services provider. His company provides financial support for underserved small businesses in the current struggling economy. These services can help these small businesses manage cash-flow difficulties, weather unexpected expenses and take advantage of limited-time opportunities in the competitive marketplace.

Merchant cash advances are designed to provide the operating capital necessary for companies to navigate difficult economic conditions successfully. By working with Landsman’s staff of financial professionals, small business owners can not only obtain much needed infusions of cash for their operations but can also receive the advice and guidance necessary to avoid serious cash-flow deficits in the future. Proper budgeting can ensure that funds are available to managers and business owners when emergency expenses arise. Additionally, performing the necessary due diligence in the contract-management field can help small businesses identify weak links in the supply chain and can boost profitability by reducing expenses for materials and necessary services.

Small businesses that have encountered credit difficulties in the past may still be able to qualify for a merchant cash advance to manage temporary cash-flow problems. By working with Amir and his team of professional finance experts, small business owners can access increased options for managing their financial situation responsibly and quickly.



Boosting Your Business With Online Marketing

In his role as a business owner, Amir Landsman has been presented with numerous challenges and opportunities. One of the most important elements of success today is effective promotion in the online marketplace. Search engine optimization (SEO) strategies can deliver higher page rankings for corporate websites with major search engines like Google, Yahoo and Bing. By creating fresh and compelling content that incorporates relevant and popular keywords, companies can often achieve a higher degree of saturation in their local markets and can position themselves effectively for improved profitability and increased traffic to their online sites.

Search engine companies employ advanced algorithms to determine the organic page rankings for each site they analyze. Organic page rankings cannot be bought and are the result of automated evaluation using a specific set of criteria. While the exact weighting and nature of these criteria is not known, most search engines rank websites higher if they feature fresh and original content, if they are directly relevant to the search terms entered by the user and if they offer factual information rather than simply consisting of advertisements and promotional language.

Paid placements, by contrast, typically are charged on a per-click basis and are not dependent on search engine rankings. Targeted advertisements designed for specific geographical locations, demographics or interest groups can be a good way to jump-start an online marketing campaign and can create buzz with potential clients in the Internet community. These low-cost advertising strategies can often give companies the competitive edge they require to achieve a higher degree of success.



Delivering the Sale

Amir Landsman has a great deal of experience in negotiating sales agreements with current and prospective clients in a number of different industries. However, his talent for negotiating the right deal may have its roots in his military service with the Israel Defense Forces (IDF). As a member of the elite IDF equivalents of the U.S. Navy SEALs, he was given advanced training in a wide array of military and martial arts to ensure that he could perform his duties effectively in combat and reconnaissance situations. One of the most critical skills acquired during these training sessions was the ability to read situations quickly and to respond to them effectively in real time. In the sales and marketing field, this ability can make the difference between a successful sale and a blown opportunity.

Especially in the business-to-business (B2B) marketing arena, it is critical to understand the needs and values of potential clients before approaching them to make a sale. In military terms, this would be the equivalent of scoping out the situation before moving troops into place. Failing to understand the terrain and the existing situation can lead to failures and losses in the commercial marketplace.

Landsman’s exceptional powers of perception allow him to identify win-win scenarios that benefit prospective clients while making his corporate enterprises more profitable. By finding mutually beneficial solutions for their companies and their customers, he and other sales professionals can enjoy a greater degree of success in closing sales and generating profits in the retail and wholesale marketplaces.



Financial Basics Are the Key

During an average workweek, Amir Landsman deals with numerous corporate clients seeking help to manage their cash-flow difficulties quickly and effectively. In many cases, however, proper budgeting could help these firms avoid financial difficulties and could create a monetary buffer for managing short-term cash-flow shortfalls and one-time emergency expenses.

Setting aside a percentage of the company’s earnings in a separate account or under a different category in the corporate ledger can ensure that small businesses have a ready supply of available cash to manage unexpected repair and replacement costs or to take advantage of immediate opportunities in their industries.

Streamlining and optimizing the various elements of the corporate supply chain can provide added savings and can increase the financial efficiency of the business. Negotiating lower rates for items purchased in bulk or for frequently bought materials can also allow for greater financial flexibility in the company’s everyday operations.

Outsourcing certain elements of the company’s workflows can also free up funds for ongoing expenses. IT services, for instance, can be purchased on a scalable basis to allow companies to pay just for those Internet support and maintenance services needed to continue their ongoing work and retain their current customer base.

By establishing a workable and financially responsible budget plan for their company, small business owners can achieve a greater degree of stability in their everyday operations. This added degree of security can make it easier to manage one-time expenses and to maintain profitability even during difficult or unsettled economic times.



Navigating the Diamond Trade

In his role as a sales manager for Denya Diamonds, Amir Landsman learned a great deal about the international diamond trade. Gem-grade diamonds can go for exceptionally prices depending on clarity, size and color.

More than 90 percent of all diamonds are cut and polished in India. Diamond deposits are found and mined in locations around the world. However, nearly half of these diamonds originate from mines in the southern and central regions of Africa.

In addition to their use in jewelry, diamonds are in high demand in the industrial world due to their exceptional hardness and ability to cut through other substances easily. Diamond-edged saws are especially useful in the lumber and construction industries.

Reputable diamond dealers maintain a meticulous record of the provenance of the gemstones they sell. The Kimberly Process Certification Scheme was instituted by the United Nations in 2000 to combat the sale and shipment of conflict diamonds used to finance wars in African nations. The Kimberly Process requires that diamonds be shipped in tamper-proof containers and accompanied by detailed certificates that list the point of origin for the diamonds along with any stops made between the mine and the eventual destination.

This certification process provides a greater degree of control during the diamond shopping process and can allow buyers to enjoy a clear conscience when purchasing these unique and beautiful gems. Dealing only with reputable diamond retailers who comply with all aspects of the Kimberly Process can allow consumers to buy with confidence in the international diamond marketplace.